We are an adult contemporary music driven station with a sweet Caribbean flavour.
Sweet 100 was launched on January 16th 2006. The station caters to the 25-55 age group and offers a mix of music: R&B, Pop, Reggae, Calypso/Soca and is popular with the female audience.
Sweet 100 is referred to as the Christmas station all year round, this is a title worn proudly. The recent survey (MFO 2014) showed that Sweet 100 held a 5% rating in the market place - another reason to be proud.
We have also been able to touch and enrich the lives of our listeners through station promotions such as Christmas in July and our Christmas Charity Concert series (The Gathering and Sweet Carols at Sunset).
We are positioned to lead the way in our niche as the top adult contemporary music station in T&T.
Sweet 100 has introduced two weekly shows, Wednesday Love and Classic Sundays, which have resonated with the audience.
The future looks bright for Sweet 100 and our announcers continue to connect with our listening audience and remain relevant in the industry.
The Sweet 100 team is led by Senior Producer Mark Hernandez.